Develop the habit of continually examining and reexamining the prices of the products and services that you sell, to make sure that they are still appropriate to the realities of the current market. Sometimes you need to lower your prices. At other times, it may be appropriate to raise your prices.
In business, as in nature, whenever you experience resistance or frustration in any part of your sales or marketing activities, be open to revisiting that area. Be open to the possibility that your current pricing structure is not ideal for the current market.
Be open to the need to revise your prices if necessary to remain competitive, to survive and thrive in a fast changing marketplace.
Small changes in the way you promote and sell your products can lead to dramatic changes in your results. Even small changes in your advertising can lead immediately to higher sales.
Culled from Million Dollar Habits by Brian Tracy
Abdulkareem,Taoheedah Kehinde
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